Regarded as one of Hollywood’s top marketing experts, Dean McFlicker is an award-winning producer and director of some of the biggest productions with the world’s greatest stars — directing JLo and John Legend in Super Bowl spots, producing events featuring Dolly Parton at Radio City Music Hall, and creating hit shows starring the globally beloved Minions.

Dean has produced for NBC, HBO, CNN, Entertainment TonightE! NewsDaily, and Good Morning America. As Senior Vice President of Promotional Programming at NBC, he helped launch countless hits including The Voice, This Is Us, America’s Got Talent, Chicago Fire, World of Dance, Smash, The Biggest Loser, Friday Night Lights, and all of NBC’s live musicals, from the original ratings phenomenon The Sound of Music Live to the Emmy award-winning Jesus Christ Superstar Live In Concert. Dean has also produced campaigns for The Olympics, The Golden Globes, The Billboard Music Awards, Survivor, The Blacklist, NYPD Blue, Star Trek Enterprise, ER, Law & Order, SVU, Days of Our Lives, The West Wing…and many more.

Dean was the writer, director and producer of Hairspray Live‘s half hour syndicated “making of” special. He also was the creator and executive producer of the television special Heroes: Countdown to the Premiere, which was an innovative combination of an advertiser sponsored premiere party, a publicity/press red-carpet event and a highly rated hour of original primetime programming.

On Broadway, Dean choreographed Sha*Bang (Lincoln Center), Gypsy of the Year (Virginia Theater), Upfront (Radio City Music Hall) in addition to original dance productions at Studio 54, the Palladium and the Los Angeles Wilshire Theatre, Universal Amphitheater, Royce Hall and The Geffen. He is also proud to be one of the creators of the cult hit Octomom: The Musical.

In Hollywood, he has done countless TV shows, music videos and international concerts with Tina Turner, Prince, Barry Manilow, Ray Charles, The Temptations, Kool and The Gang, The Pointer Sisters, Debbie Reynolds, and Carol Channing to name a few. Dean has been one of Twyla Tharp’s dancers, an instructor at Broadway Dance Center and also a private dance teacher to the stars (with Rita Wilson, Kelly Preston, and Maria Shriver among his clients).

As a speaker, Dean’s TEDx Talk has propelled him into international engagements with clients as varied as PepsiCo, The World Council on Educational Development, and Seabourn Cruises. He shares his problem-solving method called the “Producer’s Perspective” which translates techniques from film, television and Broadway into practical business tools applicable to any industry. Mixing Hollywood insights with substantive action items, Dean has become a favorite for informational and entertaining keynote speeches around the world.

Contributing to his success is a diverse education from UCLA (BA degree, English Literature) and NYU’s Tisch Graduate School of Film (MFA degree, Film Production).

And, perhaps if you’re quick, you can spot a young Dean as one of the original Newsies.


Dean he has received over 35 broadcast industry awards including Promax World Gold, NY Festivals, Cine Gold Awards and the Clio. He is a three time NBC Universal Ovation Award winner for Outstanding Creativity and a five time winner for Excellence in Leadership. He has also been the recipient of the Tisch Scholarship, the Pathfinder Award, the Time Warner Grant and the National Tremain Dance Scholarship.


"We just heard one of the world's greatest storytellers."

Encore Events

"A delight to have as a speaker. Dean’s presentation was rich in its messages and dynamic illustration, both of which were delivered with an acute awareness of audience and occasion."

Cathrine Froese Kalssen, WCGTC Biennial Conference Chairperson

"An absolutely phenomenal guest speaker and teacher."

Tori Averett, Chairperson, Theater Arts Department, Troy University

"One of the best, sorry THE best keynote at any conference I have ever attended. Brilliant."

Andrew Thomas, TicketTattle

"The consummate professional...Dean brilliantly changed his presentation on the fly to fit the dynamics."

Will Robedee, Executive Director, College Broadcasters International

"Awesome…insightful…it was a delight having Dean on campus and the students learned so much!"

Karen Berman, Ph.D, Theatre Chair, Georgia College & State University

"Anyone fortunate enough to work with him would understand why he’s so well respected."

Heaven Hnatiuk, William Morris/Endeavor

"I only wish I possessed half as much talent as Dean. He is a rare find."

Jeff Hollis, Producer, CBS Television

"Over the years, again and again, Dean displayed superior talents that keep him at the top of his field."

David Spell, Creative Director, The CW

"Dean has the creativity and dedication to create and produce campaigns that exceed all expectations."

Jim Barrett, Executive Producer, Edge Creative

"It’s hard to find someone who can be imaginative and also highly organized but Dean is outstanding in both areas. Some can manage, some are highly creative – Dean is the best of both worlds."

Wendy Miller, Vice President, Development and Current Programming, Playboy Television

"He is creative and energetic and always manages to get the job done with a smile."

Nancy Fletcher, President, Access Purchasing Network

"His ideas have proven to be remarkably intuitive and show his ability to recognize what is missing in any situation. A remarkable speaker."

David Zobell, Education Director, Signature Theater

"We have a lot of speakers on campus but few, if any, have invigorated and inspired our students as much as Dean McFlicker."

Troy Perkins, Professor, University of Wisconsin

"And on top of everything he’s accomplished, he’s very tidy. I like that."

Dean’s mom