Impact & Influence

a Hollywood insider’s guide to marketing & leadership branding

Ignite your sales force with incredible marketing for the stars.

In this one-of-a-kind presentation, Dean translates techniques from Hollywood into practical tools for your sales, marketing and leadership teams.

Dean is the branding expert who leads corporations, individuals and products to their ideal place in the rapidly evolving, cross-portfolio, multi-platform media landscape.

As SVP and Creative Director for the most watched media company in the world, Comcast/NBCUniversal, Dean’s marketing impact extends across multiple platforms with symphony reach on NBC, Bravo, E!, Syfy, Esquire, USA, Fandango, Hulu, Daily Candy, Oxygen, Telemundo, Universal Radio, Focus Features and nationwide AMC, Cinemark and Regal cinemas.

In 2016, Dean launched This Is Us. The trailer he produced went viral quickly amassing over 120 million views becoming the most watched TV show trailer in the history of Facebook. This Is Us is now the #1 show on television.

Before that, Dean catapulted The Sound of Music Live into a ratings and social media bonanza. Over 65 million viewers tuned in to see the live event and ushered in the new era of record-breaking live TV musicals.

And before all that, Dean turned a little-known Dutch singing competition into the blockbuster known as The Voice.

For nearly two decades, Dean McFlicker has quietly been the force behind some of Hollywood’s biggest successes. He doesn’t just produce hits, he has a proven track record of creating phenomena. Translating practical yet innovative techniques from film, television and Broadway, this presentation will give you the tools to raise your marketing, branding and sales to the highest level.


Key Takeaways

  1. Understanding convergence
  2. Creating platform agnostic marketing that reaches the consumer
  3. Using fragmentation to your advantage
  4. Identifying product/company archetypes
  5. Brand positioning and storytelling in the marketplace
  6. Making cultural connections
  7. Engaging your customers: placement, partnerships and pitfalls
  8. Starting with the "why"
  9. Developing a gambling fund
  10. Creating cross-portfolio opportunities