Storytelling for Business

a Hollywood insider’s guide to storytelling, marketing and leadership branding

We live in a world of media overload. More than ever before, storytelling is essential to your business to stand out in a crowded marketplace. As an SVP and creative director for the world’s biggest media company, Comcast NBCUniversal, storytelling is at the heart of Dean’s core business. In this fascinating presentation, Dean translates narrative techniques into practical tools you can use in any industry. The takeaways are things you can use to tell the story of your business. After all, your company success is your story to tell.


Key Takeaways

  1. Understanding convergence
  2. Creating platform agnostic marketing that reaches the consumer
  3. Using fragmentation to your advantage
  4. Identifying product/company archetypes
  5. Brand positioning
  6. Making cultural connections
  7. Engaging your customers: placement, partnerships and pitfalls
  8. Starting with the "why"
  9. Developing a gambling fund
  10. Creating cross-portfolio opportunities