This Is Us launch

January 6, 2017

Dean was the creative director for the launch of This Is Us and with Open Road Entertainment, produced this trailer that went viral and is considered “the most successful TV trailer in the history of Facebook” (source:New York Times 8.2016). In May of 2016, 2Paragraph media also reported it as “the greatest TV show trailer ever made.”  Not sure about that, but a nice thing to hear nonetheless.

Peacock (streaming service)

July 5, 2020

Dean is excited to one of the Creative Directors launching NBCUniversal’s new streaming service!

World of Dance

July 6, 2017

Dean is proud to have been the Creative Director for this show’s launch — and the fact that it immediately became the #1 new show of the summer. America’s Got Talent & World of Dance have consistently garnered more nightly viewers than all the other network ratings combined! I love it when dance dominates!

Jesus Christ Superstar Live In Concert

June 4, 2019

Dean was the Creative Director for all promotion (and Director of original shoots) for the Emmy award-winning Jesus Christ Superstar Live In Concert starring an incredible cast and the incomparable John Legend, Sara Bareilles and Alice Cooper.

The Voice

August 3, 2013

As The Voice continues its record-breaking ratings success, Dean is proud to have been its Creative Director and occasional topical promo writer, producer and editor for spots like this.

Katharine McPhee music video/Smash promo

August 3, 2013

Dean was the creative director, writer, producer and editor for all Smash’s marketing; including this Katharine McPhee music video & Smash cross-promotion which ran on NBC as well as on MTV, VH1 and Regal movie theaters through the country.

Jennifer Lopez Super Bowl spot for WOD

March 6, 2019

Dean directed Jennifer Lopez and some of the most talented dancers in the world for this World of Dance that played at the Super Bowl for over 150 million viewers.

Songland

June 4, 2019

Dean was the creative director overseeing marketing for this summer’s #1 new show, Songland. This shoot spot, directed by Steven Wagner and was the first of several original productions looking at the story behind every hit song.

This Is Us

June 4, 2019

Dean was the Creative Director (and Director of original shoots) for the season 3 return of TV’s #1 show, This Is Us, including this award-winning piece.

Smash

August 3, 2013

This was the very first of Smash ever shown. As its marketing creative director, writer, producer and editor, Dean worked directly with the show’s production team including composer Marc Shaiman and executive producers Neil Meron, Craig Zadan and Steven Spielberg.